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Introduction Video




Learning Objectives


  • Learn the latest with Fair Value Measurements in Financial Reporting.

  • Understand the Nature of Goodwill and Intangible Assets and how both contribute to the overall value of a firm.

  • Review latest valuation techniques and methodologies.

  • Apply International Valuation Standards

  • Apply valuation skills in a fair value measurement case study.

  • Who Should Attend


    The mix of basic valuation techniques & applications provided in this seminar will appeal to a widely diverse audience.

  • Equity research analysts, who are interested in examining alternatives to the multiples that they use or the linkage to discounted cash flow models.

  • PE/VC/Angel Investors looking to invest in corporate or startups

  • Corporate financial officers, who want to understand the details of valuation, either because they are planning acquisitions or are interested in value enhancement strategies for their firms.

  • Investment Bankers/Analysts involved in mergers and acquisitions, who would like to acquire a wider repertoire of valuation skills.

  • Portfolio Managers who are interested in the effects of corporate restructuring on firm value, and the implications for portfolio management.

  • Students interested in valuation

  • Meet Our Expert



    Mark L. Zyla | CPA/ABV, CFA, ASA

    Mark L. Zyla is a Managing Director of Zyla Valuation Advisors, LLC, an Atlanta Georgia based valuation and litigation consultancy firm.

    Mark received a BBA degree in Finance from the University of Texas at Austin and an MBA degree with a concentration in Finance from Georgia State University. Mark also completed the Mergers and Acquisitions Program at the Aresty Institute of The Wharton School of the University of Pennsylvania and the Valuation Program at the Graduate School of Business at Harvard University. He is a Certified Public Accountant, Accredited in Business Valuation (“CPA/ABV”), Certified in Financial Forensics (“CFF”) by the American Institute of Certified Public Accountants (“AICPA”), a Chartered Financial Analyst (“CFA”), and an Accredited Senior Appraiser with the American Society of Appraisers certified in Business Valuation (“ASA”).

    Mark Zyla holds Important Positions in World's Top Associations


  • Mark is the Chairman of the Standards Review Board of the International Valuation Standards Council (“IVSC”).

  • Mark recently served on the AICPA’s Forensic and Valuation Services Executive Committee.

  • Mark is a member of the Business Valuations Committee of the ASA where he also serves as a member of the Business Valuation Standards and Technical Issues subcommittees.

  • Mark is on the Advisory Council of the Master of Science in Finance program at the University of Texas at Austin.

  • In 2013, Mark was inducted into the AICPA Business Valuation Hall of Fame.

  • Books Authored By Mark Zyla


    Agenda Day 1

    I. Introduction and Overview of Valuation

    A. The Need for Valuation Expertise
    B. Valuation Concepts
    C. Valuation in the Current Economic Environment
    1. Valuation Uncertainty
    2. Valuation Considerations
    3. Issues with Cost of Capital
    D. Trends in Valuation
    II. Fair Value Measurements and Concepts

    A. Overview of Fair Value
    B. Fair Value Quality Initiative
    C. Mandatory Performance Framework
    D. Fair Value Measurements under IFRS and U.S. GAAP
    III. The Nature of Goodwill and Intangible Assets

    A. Brief History of Intangible Assets
    B. Economic Basis of Intangible Assets
    C. Identification of Intangibles
    D. Intangible Assets and Economic Risk
    E. Internally Generated Intangible Assets and Valuation
    F. Nature of Goodwill
    G. Goodwill- Impairment or Amortization

    IV. International Valuation Standards (IVS)

    A. International Valuation Standards Council
    B. Development of International Valuation Standards
    C. Importance of IVS to the Profession

    Agenda Day 2

    V. The Impact of Environmental, Social and Governmental (ESG) focus on Valuations

    A. ESG basics
    B. Measuring the impact of ESG in Business Valuation
    C. ESG Valuation Case Study
    VI. Valuation of Complex Debt Instruments

    A. Complex Debt Instruments Basics
    B. Valuation Methodologies
    C. Debt Instruments Valuation Case Studies
    VII. Valuation of Inventory

    A. Nature of Inventory in Business Valuation
    B. Recent Guidance on Valuation
    C. Inventory Valuation Case Study

    VIII. Cross Border Valuations and Summary Remarks

    A. Currency
    B. Cost of Capital
    C. Remaining Issues
    C. Closing Remarks



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