Introduction Video

Learning Objectives

  • Learn the latest with Fair Value Measurements in Financial Reporting.

  • Understand the Nature of Goodwill and Intangible Assets and how both contribute to the overall value of a firm.

  • Review latest valuation techniques and methodologies.

  • Apply International Valuation Standards

  • Apply valuation skills in a fair value measurement case study.

  • Who Should Attend

    The mix of basic valuation techniques & applications provided in this seminar will appeal to a widely diverse audience.

  • Equity research analysts, who are interested in examining alternatives to the multiples that they use or the linkage to discounted cash flow models.

  • PE/VC/Angel Investors looking to invest in corporate or startups

  • Corporate financial officers, who want to understand the details of valuation, either because they are planning acquisitions or are interested in value enhancement strategies for their firms.

  • Investment Bankers/Analysts involved in mergers and acquisitions, who would like to acquire a wider repertoire of valuation skills.

  • Portfolio Managers who are interested in the effects of corporate restructuring on firm value, and the implications for portfolio management.

  • Students interested in valuation

  • Meet Our Expert

    Mark L. Zyla (Chairman of the Standards Review Board of the International Valuation Standards Council)

    Mark L. Zyla is a Managing Director of Zyla Valuation Advisors, LLC, an Atlanta Georgia based valuation and litigation consultancy firm.

    Mark received a BBA degree in Finance from the University of Texas at Austin and an MBA degree with a concentration in Finance from Georgia State University. Mark also completed the Mergers and Acquisitions Program at the Aresty Institute of The Wharton School of the University of Pennsylvania and the Valuation Program at the Graduate School of Business at Harvard University. He is a Certified Public Accountant, Accredited in Business Valuation (“CPA/ABV”), Certified in Financial Forensics (“CFF”) by the American Institute of Certified Public Accountants (“AICPA”), a Chartered Financial Analyst (“CFA”), and an Accredited Senior Appraiser with the American Society of Appraisers certified in Business Valuation (“ASA”).

    Mark Zyla holds Important Positions in World's Top Associations

  • Mark is the Chairman of the Standards Review Board of the International Valuation Standards Council (“IVSC”).

  • Mark recently served on the AICPA’s Forensic and Valuation Services Executive Committee.

  • Mark is a member of the Business Valuations Committee of the ASA where he also serves as a member of the Business Valuation Standards and Technical Issues subcommittees.

  • Mark is on the Advisory Council of the Master of Science in Finance program at the University of Texas at Austin.

  • In 2013, Mark was inducted into the AICPA Business Valuation Hall of Fame.

  • Books Authored By Mark Zyla

    Agenda Day 1

    1. Introduction and Overview of Valuation

    a. The Need for Valuation Expertise
    b. Valuation as a Profession
    c. Trends in Valuation
    d. International Valuation Standards
    2. Fair Value Measurements and Concepts

    a. Overview of Fair Value in Financial Reporting
    b. Fair Value Update
    i. Latest from Regulators and Accounting Standards Setters
    ii. Latest from the Valuation Profession.
    3. Valuation and Strategy

    a. Porter’s Five Forces
    b. Expanded Valuation Framework
    i. Value of flexibility
    ii. Strategic growth options and overall firm value.
    c. Valuation of Strategic Options Case Study Using Relative Values

    4. Real Options in Corporate Finance

    a. Introduction to Real Option Analysis
    i. Option basics
    ii. Comparison to Discounted Case Flow Analysis
    b. Real options and investment decisions
    c. Real Option Valuation Case Study

    5. Concluding Remarks on Day One

    Agenda Day 2

    6. The Nature of Goodwill and Intangible Assets

    a. Brief History of Intangible Assets
    b. Economic Basis of Intangible Assets
    c. Identification of Intangibles
    d. Intangible Assets and Economic Risk
    e. Internally Generated Intangible Assets and Valuation
    f. Techniques to Value Intangible Assets
    g. Valuation of a Brand Case Study
    h. Valuation of Patented Technology Case Study
    7. The Impact of Environmental, Social and Governmental (ESG) focus on Valuations

    a. ESG basics
    b. Measuring the impact of ESG in Business Valuation
    c. ESG Valuation Case Study
    8. The Adjusted Present Value Method (APV)

    a. Introduction to the APV
    b. Valuation of Highly Levered Transactions
    c. Using APV to measure value of strategy
    d. Case Study- Application of the APV

    9. Summary and Closing Thoughts

    Supporting Partners

    The International Valuation Standards Council (IVSC) is a not-for-profit organisation that acts as the global standard setter for the valuation profession, serving the public interest.

    The IVSC is unique in the role it plays as a valuation standard setter. It is not a valuation trade body. The IVSC is a leader in the mission to raise standards of international valuation practice and is overseen by an independent board of global leaders. Its core objectives are to:

    1. Develop high quality International Valuation Standards (IVS) which ensure consistency, transparency and confidence in valuations throughout the world, and;

    2. Encourage the adoption of IVS, along with valuation professionalism provided by Valuation Professional Organisations throughout the world.

    The IVSC facilitates collaboration and cooperation among its member organisations, who are valuation service providers, financial services businesses, regulators, international bodies and academic institutions. The IVSC consists of over 160 member organisations from around the world and is supported by numerous sponsors who are leaders in the valuation profession.

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